Bachelor of Business (Hons) Marketing (Dual Award with University of the West of England)

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3 years
Tuition Fees:
Miscellanous Fees:
Location of Study:
Full Time/Part Time:
Full Time
Awarding Country:
United Kingdom,UK
Awarding University:
University of the West of England Bristol - BA (Hons) Marketing & Taylors University - Bachelor of Business (Hons) Marketing
Bachelor of Business (Hons) Marketing (Dual Award with University of the West of England)
MQA Reference No: MQA/PA3424
  • Field of Study: Business & Management
  • Specialization: Marketing
  • Level: Degree
  • Conducted Entirely in Msia/Transfer: Fully Conducted in Malaysia
  • Intake: March, August,
  • Entry Requirement:
    * Taylor's Business Foundation / Taylor's Foundation in Arts / Taylor's Diploma in Business: Pass with minimum CGPA 2.0
    * A-Levels: Minimum CDD 
    * South Australian Matriculation (SAM): Minimum ATAR 65% 
    * Canadian Pre-University (CPU): Minimum 65% in the best 6 subjects
    * MUFY: Minimum 255/400
    * International Baccalaureate: Minimum 24 points in 6 subjects
    * UEC: Pass with minimum 5Bs, max 24 points
    * International students with other equivalent qualifications will be considered on a case-by-case basis
  • English Requirements:
    * South Australian Matriculation (SAM): ESL (12)
    * Canadian Pre-University (CPU): ENG 3C
    * IELTS: Overall score of 6.0 (including writing and reading)
    * TOEFL: Overall score of 550 (paper-based); Overall score of 213 (computer-based); 79 (Internet-based)
    * UEC English B4
    * O-Level English Grade C
    * International students with other equivalent qualifications will be considered on a case-by-case basis
    * Taylor's EET: Overall score 6.0
  • Brief Description:
    Total International Student Fee: RM115,127 (inclusive of student VISA)
    DUAL AWARD: Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK.
    The Taylor's University Bachelor of Business (Hons) Marketing programme is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.
    Students will learn how to communicate information on products and services to the target market, develop viable plans of action to respond to growing demands and trends in different countries and cultures, as well as the ability to make strategic marketing decisions in complex situations.
    Ultimately, graduates of this programme will acquire decision-making skills and be innovative in their approach across different business platforms and situations. They will also be equipped with critical thinking and communication skills that enable them to stay competitive in a continuously evolving business environment.
    Taylor's University Bachelor of Business (Hons) Marketing Course Features
    * STRONG MARKETING FOCUS - Exposure to marketing modules such as Brand Management, Integrated   Marketing Communications, Service Marketing, Business to Business Marketing and Interactive & Digital Marketing.
    * FROM THEORY TO APPLICATION - Exposure to real-world situations through project based learning and simulations based on industry case studies
    * DYNAMIC INTERNSHIP EXPOSURE - Minimum 10-week internship exposes students to the real working environment and relevant skills for future employment
    * INDUSTRY RELEVANT CURRICULUM - The Module Adoption Programme links theory to practice by inviting   industry specialists such as Nielsen to give lectures, share   experiences, case studies and projects to enhance students’ learning. Opportunity to embark on a fast-track employment programme (Exec Track Programme) with CIMA and KPMG for selected students. 
    Please refer to brochure attached for course modules and further details
  • Remarks:
    * Top 250 universities in Asia in the QS Asia Ranking
    * Awarded the Gold award in the “Education & Learning” category in the Putra Brand Awards for the sixth time in 2015
    * Awarded the Reader’s Digest Trusted Brand Gold Award in the Private University/College Category for the fifth time in 2015
    * Became the first university university outside the United States to be accepted into the Grand Challenges Scholar Program, championed by National Academy of Engineering (NAE)
    Refer to fee guide attached for fee breakdown and details.